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III

Parfum Narratif · Eau de Parfum

PremièreMer

Été 1997


Unusually warm and sensual for a fragrance inspired by the sea, PREMIÈRE MER pairs the honeyed sweetness of the sea kale flower with sea salt. Through Atlantic seaweed absolute, marine notes, buttery honey and warm sandalwood, it tells the story of an encounter beside the Créateur Olfactif’s childhood home in Copenhagen. There, as a young boy, he met an old man who longed to see the sea once more through the eyes of his younger self.

25% concentration · Swiss Made

Regular price CHF 200.00
Tax included

All customs duties and taxes are included in your total. We guarantee nothing more to pay on delivery.

Size
Discovery Set

Complimentary samples

Regular price CHF 200.00
Tax included

Notes

Honey on Buttered Toast

Crambe Maritime Flower

Salty Sea Breeze

Sun-Warmed Sand

Delivery, duties and Try it first

Shipped from Geneva in 3–5 business days. Duties and taxes are paid for deliveries to the EU, so there is nothing to pay at the door.

Every 50 ml arrives with a sealed 2 ml of the same narrative. Try the sample first; if the story is not yours, return the unopened bottle within 14 days.

III

The Story

Été 1997


It was an encounter with an old man by the beach, when the Créateur Olfactif was still only a child, that, many years later, would become the origin of the main accord in this formula.

The old man approached the Créateur Olfactif and said:

“You know, you are very lucky to still be able to look at the sea the way you do…

When I was a child, I experienced the sea differently. The moment I glimpsed it in the distance, whether from a train or a bus, I was overcome with joy. Waves of ecstasy would pass through my body like an electric current, as if it were the most exciting thing in the world… It was the most exciting thing in the world…

Now, when I see the sea, I see only the sea.”

He looked at the Créateur Olfactif, and continued as though he wanted it documented, as though he somehow knew that this child would one day document it.

“So I made a small ritual of it. Whenever I see the sea, I stop and try to summon that old feeling again as if trying to strike a match in the wind. I look at the beach, at the waves, at the shimmer of light on the water, and I search for the spark I once felt so easily.”

Then, like an actor reaching the end of his monologue, he bowed and left the scene, disappearing as quickly as he had arrived.

III

The Scent

The Scent

Notes

Notes


Honey on Buttered Toast

Crambe Maritime Flower

Salty Sea Breeze

Sun-Warmed Sand

Top

Aquatic notes · Seaweed absolute

Heart

Floral honey · Buttery notes

Base

Sandalwood · Ambergris · Oak moss · Musk

Family

Aquatic · Woody Gourmand

III

The Créateur Olfactif

In his own words


To capture this moment, I first composed a honey accord from around twenty raw materials. Honey has many faces: some are spicy, others sensual. I wanted something very particular—buttery, soft, innocent. Around it, I built a salty sea breeze using precious seaweed absolute and carefully chosen molecules, introducing a trace of iodine without letting it become overly metallic or aldehydic. Sandalwood lends the composition the sensual warmth of sun-warmed sand. For me, the salt evokes the old man’s maturity, while the honey holds the innocence of the child he once was, whose sense of wonder he longs to rediscover.

— Mustafa Moneir, perfumer and founder

The Pillar Box

Reduced to its most common denominator


The Pillar BoxGenève, 4 février 2025Genève, 4 février 2025
Fig. 1 · As it arrives

Touch or swipe the plate to take it apart.Click or drag the plate to take it apart.

The flacon is presented upside down: its base on top, the atomiser below. Almost zero plastic, entirely recyclable, and Swiss Made.

Discover the Pillar Box

Inside every Pillar Box

A true story

Inside every perfume

25%

Perfume concentration

Swiss Made

Blended and aged

Made to be kept

The box becomes the pedestal

Questions

Before you choose

How does “Try it first” work?

Every 50 ml arrives with a sealed 2 ml of the same narrative. Open the sample first; if the story is not yours, return the unopened bottle within 14 days.

Can it be gift-wrapped?

Yes. Choose gift wrapping in the bag and add a message: it is wrapped by hand in Geneva with a handwritten card.

Shipping, duties and returns

We ship from Geneva in 3–5 business days. For the EU, duties and taxes are paid in advance, so there is nothing to pay at the door. An unopened bottle can be returned within 14 days.

Not ready for the full bottle?

Begin with the Discovery Set

Every narrative in 2 ml for CHF 40, and its full value is credited toward any bottle.

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